As Pride Month celebrations wrap up, marking a momentous occasion of diversity and equality, Heineken® 0.0 joins the longest Pride parade in history, the Love Pride Parade. This event echoes the brand's commitment through the concept of “Responsible with Pride.” Partnering with various organizations, Heineken® 0.0 promotes social responsibility and road safety, aiming to make the streets a safer place for everyone in Thailand.
“Responsible with Pride” is a social responsibility campaign born from the collaboration between Heineken® 0.0 and several foundations and private organizations, including the Thai Foundation For Responsible Drinking (TFRD) and U DRINK I DRIVE. The campaign seeks to raise awareness of drink responsibly to enhance safe driving practices, celebrated through the vibrant Love Pride Parade.
Within the Love Pride Parade, The Responsible with Pride contingent showcases the pride of individuals committed to social responsibility. It also celebrates the diversity of various communities, such as the 0.0 Troop, a group of over 100 responsible bikers who embrace diversity. The parade also features convertible cars from U DRINK I DRIVE, a partner advocating for drink responsibly and not to drink and drive, in collaboration with Heineken® 0.0.
Apart from joining the parade as a significant stakeholder to celebrate pride, Heineken® 0.0 has also invited over 10 partner outlets along Sukhumvit Road to create special viewing spots and host activities under the “Set Zero to Drink Driving” campaign. This initiative aims to reinforce the brand, as a leader in promoting road safety.
The Love Pride Parade is a historic event, highlighting Thailand's progressive stance on gender equality and diversity. It underscores Thailand's status as the first ASEAN country to approve same-sex marriage laws in mid-June of this year.
Heineken® 0.0 is proud to support societal diversity and equality, reflecting its inclusive corporate culture. By inviting everyone to advocate for social responsibility and road safety to enhance overall safety in Thailand, Heineken® 0.0 and its partners will continue to communicate and raise awareness about driving precautions and drink responsibly in the community.