"A Star Is Reborn" in Thailand as the world’s leading premium beverages brand Heineken® introduced "Heineken® Star Bottle" here to enrich get-together scenes with an even more premium look and feel in the hand. Cleverly redesigned with new aesthetics and functional design elements, the new signature bottle embodies the upscale image and true spirit of the world’s iconic brand. Heineken® Star Bottle was premiered in an exclusive "Heineken® A Star is Reborn Launch Party", overseeing beautifullylit nightscape of Bangkok from Horizons @Heaven on the 19th floor of ZEN World @ CentralWorld.
Ms. Pattapanee Ekahitanond, Heineken® Marketing Manager, TAP Trading Co., Ltd., said: "Heineken® has a continued commitment to lead the trends in social gatherings, addressing the lifestyle of trendsetters who lead extraordinary life and love to explore new experiences. And most recently, A Star Is Reborn because we have given our packaging a major redesign to take a huge step forward as the globally trendsetting brand with introduction of Heineken® Star Bottle. The iconic, newly-designed bottle is given a more modern and premium look together with functional design elements that completes the premium quality and unmistakable character of Heineken®."
- Embossed Heineken® name allows for a better grip and gives this bottle the stamp of a premium brand.
- Cleverly designed thumb groove shows where to hold the bottle in a way that allows the beverages to stay colder for longer.A longer neck gives the bottle a slimmer, more modern shape and proudly bears the Heineken® name and red star.
- Transparent label and bottle let you see the premium golden liquid clearly.
"Heineken® started to review old design of Heineken® bottle in 2006 and went through several scope changes due to design, consumer acceptance, to arrive at the best design, finally the new design of "Heineken® Star bottle" started to introduce in mid of 2009.and then in 2013 "Heineken® Star bottle" has been introduced in Asia Pacific Including in Thailand"
Celebrating the occasion that A Star Is Reborn in Thailand, Heineken® has creating excitement to thrown an exclusive party called "Heineken® A Star is Reborn Launch Party" to let trendsetters from every circle of the Thai society gain hands-on experience of Heineken® Star Bottle, the new iconic bottle of the world-class brand. It was actively joined by some of the biggest names in Thailand’s fashion, art and design scenes: more than 200 stars, celebrities and artists who are enthusiastically followed on social network, such as Dome Pakorn Lum, Shahkrit and Woonsen Yamnarm, Janesuda Parnto, Guy Ratchanon, Paloy Horwang, Chavaporn "Ploy" Laohapongchana, and Thaitanium’s Way, were there to enjoy the premium quality and lively beat of music jockeyed by member DJs of Singapore Weapon at Horizons @Heaven on the 19th floor of ZEN World @ Central World.
Those who didn’t make it to the exclusive party can view scenes of fun from the exclusive party, go to Facebook fanpage www.facebook.com/heineken or @heineken_th and #HeiStar on Instagram
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O-Chis Amornthakolsuwej (Tool) Tel: 02-204-8225, 082-620-712
Prasit Kritsadaariyachon (Bob) Tel: 02-204-8236, 081-586-2813