Heineken® to take its "Open Your World" global brand concept to the next level with the latest “Heineken Live Access” campaign offering a world-class journey beyond music
Heineken® continues to ensure its fans will experience unprecedented global music innovations with the launch of "Heineken Live Access" which promises to take the "Open Your World" campaign to the next level while offering a world-class journey beyond music. The new campaign will offer lucky partygoers in Thailand the opportunity to experience "Mysteryland" a legendary music festival in Amsterdam that will take place on August 26 and 27, 2017.
Ms. Pattapanee Ekahitanond, Heineken Marketing Manager at TAP Group, Heineken’s distributor in Thailand, said, "It’s fair to point out that Heineken is not only offering its fans music to listen to, but also unprecedented and unrivalled music experiences that tick all the right boxes and suit all tastes. While music activities in 2017 have become somewhat repetitive and routine, Heineken continues to elevate its music experience offerings to another level with the launch of Heineken Live Access, which will take some lucky festivalgoers on a journey to experience a timeless music culture at Mysteryland, a premier global music festival held annually in the Netherlands. Only Heineken can offer partygoers in Thailand the experience of such an unparalleled fun-filled music festival."
It’s no wonder that the Mysteryland high-energy festival is on the bucket list of almost all festivalgoers. It is undeniably the world’s longest-running and original leading EDM (electronic dance music) event. Its distinct theme is all about “Peace, Love, and Music” while the vast venue of the festival allows audiences to loosen up, be entertained, and enjoy a truly superior music experience. EDM fans make a beeline for this festival because it offers them an exceptional diversity of electronic dance music from around the world.
Heineken is thrilled to be inviting three household names, Patsarakorn “Pok” Chirathivat, Kanticha “Ticha” Chumma, and the “Trasher Bangkok” group, who will share their experiences from Amsterdam with everyone in Thailand. Heineken will be taking the three lucky winners together with this talented group to experience Mysteryland.
The Trasher Bangkok group, Thailand’s leading party organizer, said, “First, we are very thankful that we were chosen to participate in the Heineken Live Access campaign as one of the representatives who will share our unrivalled music experience from the Mysteryland festival with everyone in Thailand. On top of that, we hope to be inspired by this uncompromising music experience for our upcoming parties, which we promise will be more different, entertaining, and exciting.”
Patsarakorn “Pok” Chirathivat, a promising rapper, said, “I’m very happy to take part in this journey with the Heineken Live Access campaign. The idea of taking a trip with Heineken is simply magnificent. Personally, I love traveling, particularly to attend music festivals, and I always get inspired when I travel abroad. So I’m sure that this trip will be tremendously inspirational in helping me to keep making and improving my music.”
Lastly, Kanticha “Ticha” Chumma, a fashionista and model, also shared her impressions, noting, “I’m very excited as I’ve heard of this amazing music festival for a very long time and I have to thank Heineken for initiating this exclusive campaign. Personally, I have a tremendous passion for fashion and showing distinctive styles. I believe that going to a music festival in a perfect outfit will help take the festival to another level. Mysteryland is definitely going to bring together a cool and fashionable group of people so I can’t wait to look sharp for this event and proudly represent both Thais and Heineken.”
Get ready to be a part of an uncompromising global music experience through the Heineken Live Access campaign at Mysteryland, the premier music festival, that will take place on August 26 and 27, 2017. For more details and to follow this unforgettable event, visit: www.facebook.com/Heineken and Instagram @heineken_th
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