Heineken®, the leading global beer brand, invites everyone to a remarkable “Open Your World” experience at “Heineken® Presents Star Venture,” an immersive theatrical performance that allows visitors to dive into unique stories behind Heineken’s timeless success and countless milestones from four iconic years - 1873, 1889, 1950, and 1953. It’s the first show in Thailand where visitors will be able to not only see but also take part in a spectacular 360-degree production with realistic scenarios that leverage a new yet distinct superior brand experience.
Thai actor, Matthew Dean, was exclusively invited to take on the role of “Mr. Heineken,” joining together with a first-rate cast to provide a unique historical context in this show. The event consists of four major zones each representing an era of Heineken’s milestone success throughout its 145 years of operations: 1) 1873 – Amsterdam Start-up; 2) 1889 – Grand Prix Paris; 3) 1950 – Crossing Borders; 4) 1953 – Icons in the Making.
Ms. Pattapanee Ekahitanond, Marketing Manager for Heineken and Strongbow at TAP Group in Thailand, said, “For Heineken, we are all about offering new, distinct and unprecedented experiences to consumers. Early this year, Heineken launched a series of four limited edition labels. Each label is specially designed to communicate the history of four different years highlighting Heineken’s brand history and historic success that will be presented through this immersive theatrical experience. We have collaborated with a world-class team behind the success of several productions on a local and international scale, and a team of versatile actors together with high-performance audio/visual systems. Everyone can be assured of a totally spectacular production. So, we would like to invite everyone to come open your world and join in being part of this enormous success.”
Mr. Peerat Chongussayakul, Heineken Brand Manager at TAP Group in Thailand, said, “Star Venture is an exclusive for Heineken fans only. Heineken and all partners who are hosting the show gave 110 percent, having taken six months to work hard and create what we believe is the best performance, including casting Dutch native speakers for realism and creating spectacular scenes and other elements to ensure authenticity and real scenarios.”
Don’t miss out! Enjoy a world-class production and an unrivalled experience that is taking place for the first time in Thailand and learn about Heineken’s brand history and heritage from four important years of the company’s history at “Heineken® Presents Star Venture” from 29 March – 1 April 2018 from 16.00 – 22.00 at the Grand Postal Office. Additional information and show times can be viewed at: www.facebook.com/Heineken and instagram@heineken_th