Heineken, the world’s leading beverage brand, is ready to Open Your World, taking a premium music event to another level through a "Five-Star Music Experience" which will offer EDM fans the opportunity to be part of an incredible fashion experience and discover timeless inspiration in brilliant white. The “Heineken® Star Hive White Mutation” Experiential Pop-Up Store will transform your outfit from any color into white and also offers a commonly designed outfit in a distinctive new design through the “No Service” clothing brand to help get you ready for the world-class Heineken® Presents Sensation Thailand 2018.
The special Heineken® Star Hive White Mutation Experiential Pop-Up Store is designed to provide a brand new experience in preparation for the world music festival. The white fashion phenomenon is back and will “mutate” clothing in any color into brilliant white through three special techniques: Collage, creating new patterns by adding a montage of white fabrics with special patterns and shapes; Painted, use of a special dip-dyeing technique as well as through free hand painted by expert artists; and Coated, which irons white rubber sheets on clothes to create new graphic prints and textures. Three celebrities, Pok- Passakorn Chirathivat, Aerin Yuktadatta, Mickey-Nont Allapach Na Pombhejara, will bring their passion in fashion to the music festival and show their own individual styles, each ready to break all the rules of white fashion.
EDM fans who have tickets to Heineken® Presents Sensation Thailand 2018 should not miss out on this white phenomenon. Just drop-off your clothes from today until July 8, 2018 at the Heineken® Star Hive White Mutation Drop-off Kiosk at Central World. They will be transformed into a stylish white outfit and delivered right to your home.
In addition, Heineken® is also collaborating with the No Service brand in creating a special collection consisting of shirts and T-shirts which can be reserved at Heineken® Star Hive White Mutation or online on No Service’s Instagram - @noserviceservice. Visit facebook.com/heineken for more information.