Heineken®, the world’s leading beverage brand, is set to shake up the high season at the end of the year with “Heineken® Star Voyager,” a premium experience that’s more than just a beer garden, and which will take everyone on an unforgettable journey into the future using projection mapping technology, under the concept of a Futuristic Innovative Experience. The venue will present the story of Heineken’s global success and recognition for quality from their beginning through to today amid a futuristic atmosphere, along with a variety of finely selected Thai and western foods served with Heineken® Extra Cold -2°C degree draught beer. Furthermore, a “Heineken® Moment” will take place daily at 22.00 hrs. adding to the exciting atmosphere, while visitors can enjoy the “Star Serve Game” showcasing Heineken®’s standard signature beer on the LED screen, along with amazing live music to enjoy the festive season from today until December 31, 2018 at the square in front of Central World.
Munchuta Goaysomboon, Heineken® Brand Manager, TAP Group said, “As a premium beer and market leader, Heineken continues to create marketing activities to reinforce our position and emphasize our brand’s ambition, which is to be recognized for constantly providing a first-class experience to consumers. This year’s highlight is our special brand zones that convey the story of Heineken’s four remarkable eras through a Futuristic Innovative Experience which tells the brand’s stories through an ultramodern mood and tone combined with projection mapping that allows for exciting storytelling. In addition, the venue’s external design is decorated with an impressive futuristic feel that will be sure to impress. ‘Heineken® Star Voyager’ is a must-visit venue to not only learn about Heineken’s unique heritage but to also celebrate the joyous holiday season at the end of the year.”
“Heineken® Star Voyager” features four special zones for everyone to enjoy a futuristic experience:
The 1873 Era: The Taste of the Beginning. This was a significant era, according to Mr. Gerard Adriaan Heineken, aka Mr. Heineken, who spent nine years trying to discover new formulas to make the best beer. He finally discovered the key element: Heineken® A-Yeast, a special yeast offering a light and fruity aroma, exclusive to Heineken, together with a balanced combination of ingredients including malted barley, hops, and water that together, are responsible for the beer’s rich and distinct flavor and taste compared with other mainstream beers.
The 1889 Era: The Taste of Success. The unique taste of this premium beer led to the brand becoming hugely popular after launching, and Heineken received numerous awards and honors reinforcing its success. Subsequently, the brand’s popularity spread overseas allowing the world to experience its premium taste, culminating in Heineken winning the first prize at the Diplomat Grand Prix at the World’s Fair in Paris, France. This brought even wider recognition to Heineken on a truly global level
The 1950 Era: The Taste of the World. Heineken continued on its journey of growth and success when it gained an even higher level of recognition. This zone features Heineken’s shipment routes to 192 countries around the world. No matter the distance, Heineken provided consumers with the best quality standards from production to distribution in every bottle of Heineken beer.
The 1953 Era: The Taste of the Icon. Together with its unique taste, it’s undeniable that the red star logo is an essential signature associated with Heineken’s brand. This iconic red star embodies the quality and care that goes into Heineken’s beer. This zone allows participants to become part of the red star logo through interactive technologies that utilize pop art photography. Visitors can immediately download and share images on social media through the QR code. As you end the visit, you transition through a cool smoke mapping going from Heineken’s rich and glorious past to the exciting and futuristic atmosphere of the outdoor hangout spot. Welcome to the Future World of Heineken.
“Heineken® Star Voyager” is ready to take everyone on a futuristic journey beginning today until December 31, 2018 from 17.00 – 24.00 hrs. at the square in front of Central World, and is open to those aged 20 years of age and older. Visit facebook.com/Heineken and และ Instagram @heineken_th for further information.
*Note: Heineken® Star Voyager will be closed on December 5, 2018.