A non-alcoholic malt beverage, Heineken 0.0, invited the young generation of fitness enthusiasts to join a “
0.0 Stress-Free Yoga”, for an ultimate refreshing and relaxing experience with 0.0 while maintaining a balanced lifestyle. Highlights include an exclusive yoga practice which incorporate Heineken 0.0, ensuring that you leave feeling recharged after a tiring day and get ready for more.
Mr. Teerapat Pongmaytee, Marketing Manager, Heineken, TAP Group, said, “Nowadays, many people suffer from stress, especially office workers who have to spend most of their days in front of the computer. Many of them are diagnosed with the so-called “office syndrome” and other chronic illnesses. These people find hanging out with their friends, freshen up their days with refreshing drinks, or stretching their body such as yoga as a solution to relieve their stress. As Heineken 0.0, a non-alcoholic malt beverage with low-calorie that provides a refreshing taste and ultimate relaxing experience anywhere and anytime, we decided to create an exclusive “0.0 Stress-Free Yoga” activity that offers an ultimate refreshing experience along with the yoga poses. We hope this activity could create more enjoyment on working out and encourage people to be more health concern, as they could choose a low-calorie and refreshing beverage, or start exercising and spare their time to take care of themselves.”
The “0.0 Stress-Free Yoga” was held at JustCo, Asia Pacific’s leading premium flexible workspace provider, and attended by those into healthy lifestyles and office workers. The yoga class was led by Ms. Jirawan Sittiso, a certified yoga teacher with over 10 years of experience and covered basic yoga poses such as the Butterfly Pose to open your hip, a donkey pose to open your shoulder, a Warrior Pose to relieve neck and back pain and an exclusive Tree Pose with the addition of Heineken 0.0 integrated into the pose for balance.
This healthy and refreshing non-alcoholic malt beverage, Heineken 0.0 can be enjoyed anywhere, anytime, for celebrations or when enjoying your regular workout as it contributes to well-balanced living for those who are health conscious. Experience this beverage innovation and enjoy Heineken® 0.0, now available in a 330 ml. can and 330 ml. bottle formats at leading convenience stores.