CHEERS ushers in the New Year by creating a new product packaging design and releasing a unique new authentic Thai flavored brewed product. Under the stewardship of the brand's visionary Thai designers, CHEERS joined hands with ISSUE, a leading Thai brand designer, to come up with an innovative, modern Thai artistic packaging design for "CHEERS Selection Siam Weizen". In addition, CHEERS has crafted a new flavor with its "CHEERS Selection Siam Weizen Sweet Passion Fruit", a pioneering first in the Thai craft drinks industry. This reaffirms its image as a Thai authentic beverage brand with an internationally recognized brewing standards and signature Thai ingredients created and overseen by Thais, while answering calls of the younger generation who are constantly seeking new experiences.
"Savor the joy of Moment" lies at the heart of the CHEERS brand essence. CHEERS strives to accelerate happiness for every moment by offering new experiences and different ways to enjoy life, while at the same time being mindful of maintaining "Thainess" in its taste and ingredients. In order to convey the look of its premium craft beverage and elevate the image of this truly Thai brand, CHEERS has joined hands with "ISSUE", a Thai brand designer that has a unique approach and sense of flair for trends amongst the younger generation of Thais. Together, they have redesigned the packaging for "CHEERS Selection Siam Weizen", taking inspiration from Thai architecture, antique porcelain, flower patterns, and embroidery on Thai yaksha guardians to create this modern depiction of Thai artistry. It elegantly represents the distinctive designs of the yaksha faces and their Thainess to fittingly reflect the name "Siam Weizen".
Apart from making Thainess a centerpiece of its design, distinctiveness can also be found in the imported premium ingredients used, such as wheat, malt, and hops, combined with the tanginess from Thai lime. The recipe has also been reformulated to 65 calories, responding to the needs of the new generation of men and women who are aware of what goes into making quality products.
Moreover, as CHEERS strives to innovate new flavors to offer originality in the Thai market, "CHEERS Selection Siam Weizen Sweet Passion Fruit" is considered a first in the Thai craft drinks industry, drawing inspiration from popular tropical beverages like beachside cocktails and treats like ice cream. The use of passion fruit, one of the widely cultivated commercial fruits in Thailand, offers a unique mixture of sweet and subtle sourness that provides a delightful feeling for all occasions. Suited to a new generation of consumers who enjoy beach vacation and meet new friends, passionate about socializing and searching for novel experiences.
The redesigned packaging of “CHEERS Selection Siam Weizen” and “CHEERS Selection Siam Weizen Passion Fruit”, are now available in a 490 ml. can for 57 baht at convenience stores, supermarkets, and leading stores nationwide. For more details, please visit Facebook page @CheersBeerThai