Heineken 0.0 supports traffic police operation Reducing drunk driving accidents during the New Year 2023
Heineken 0.0, a non-alcoholic malt beverage under TAP group, is supporting traffic police operation over the New Year by donating breathalyzers and traffic batons used in the operation of traffic police during the New Year 2023 celebration. General Damrongsak Kittipraphat, National Police Commissioner, received the equipment at Phrom Nok Room in the building in front of the Royal Thai Police Headquarters.
Additionally, TAP group's standing point in Heineken 0.0 is to raise public awareness and promote compliance with Drunk Driving laws that leads to reducing road traffic accidents. This results in supporting projects and activities and donating various equipment for the use in the operation of traffic police over the New Year 2023, including 5 breathalyzers and 1,700 traffic batons worth 400,000 baht.
Throughout 2022, Heineken 0.0, a 0% alcohol alternative beverage that is considered another problem-solving choice when you want to drive after partying, has raised awareness of 'responsible drinking' or 'don't' drink and drive' through the "Set Zero to Drink Driving” project that focuses on building better understanding and knowledge via TV commercials, several online media, and local media across the country focusing on main roads. This time, supporting traffic police operation is part of the project that aims to reduce drunk driving accidents.