Heineken Experience, the fashion and lifestyle brand, kick-off the second season of "Afterwork by Heineken Experience" campaign with a new concept: "When the star is up, enjoy social life Afterwork.” This initiative encourages office workers of all generations to achieve a better work-life balance, starting with leaving work on time and making the most of their after-work moments. The first phase of the campaign launched with the "Afterwork Space" at EM WONDER, The Emsphere, from June to July, with plans to continue afterwork activities and events, adding vibrancy to office workers' lives throughout the year.
The "Afterwork by Heineken Experience" campaign emphasizes the value of quality socializing, encouraging people to spend time with those around them by creating "Afterwork Moments" and making every after-work hour meaningful. Modern office workers often find their work hours overlap with personal time, and it can be challenging to be the first to leave the office, even if one's tasks are done for the day. Many people forget that leave work on time not only reflects good time management but also allows for more time to enjoy life after work, switch to relaxation, or enjoy various moments to refresh themselves before starting the next productive day.
Leave work on time as a teamwork
Heineken Experience communicates the campaign's concept through an advertisement showing office workers signaling to their colleagues that it's time to leave work. Everyone then packs up, leaves the office together, and heads to an after-work hangout, where their supervisor joins them at the end. This reflects the support for the idea of everyone leaving on time and enjoying social life together. It also presents an easy solution: becoming the “first group” to leave work together instead of slipping away quietly on one's own.
Enjoy Afterwork at Top Hangout Spots
When everyone leave work on time, Heineken Experience will lift the after-work scene by engaging with lifestyle areas in Bangkok. The campaign will organize events under the "Afterwork by Heineken Experience," and guide office workers to trendy hangout spots with several activities and concerts from numerous artists for participants to enjoy.
Hard office workers who are interested in enjoying after-work moments in the style of "Afterwork by Heineken Experience," can follow updates and special event details, including artist line-ups and event locations, on the Heineken Experience TH Facebook page.