Guinness, the renowned stout imported and distributed by TAP Trading Co., Ltd., reaffirms its status as a world-class beverage brand with deep ties to St. Patrick's Day, Ireland's national holiday. As the official host of Thailand's St. Patrick's celebrations, Guinness introduced the Guinness Time: St. Patrick's Day Festival at Park Silom, transforming the heart of Bangkok into Thailand's first Irish lifestyle community. Throughout March, Guinness curated a series of special events at leading outlets nationwide, bringing an authentic Irish drinking culture to Thai consumers and the local Irish community, delivering a one-of-a-kind experience.
The event marked the thrilling Premier League showdown where “Spurs” hosted “Man United” in an intense battle on the pitch. Hosted in collaboration with RED CAFÉ, the go-to community for Manchester United fans, the event drew a vibrant crowd of football enthusiasts who came together to celebrate their love for the game. Among the attendees was Ms. Pattapanee Ekahitanond, Marketing Director of TAP Trading Company Limited (center), who joined the celebration alongside prominent influencers, including Mr. Aumnuay Yarangsri, representing Spurs fans (third from the left). The gathering took place on Sunday, February 16, at The Trap Kaset.
The Guinness Time: St. Patrick's Day Festival spotlighted Irish culture through immersive highlights. The Art of Guinness zone featured Guinness Illumination, a captivating visual mapping display that brought the brand's legacy to life. It also showcased Live Painting by Thai artist Bully Boy, merging traditional street art with contemporary Irish-inspired designs under the theme "Let's Celebrate Together."
Another festival highlight was the Guinness Art Space, an interactive zone where attendees unleashed their creativity with exclusive lifestyle activities, such as custom portrait painting on Guinness glasses, DIY keychains, and personalized shamrock-patterned scarves.
These limited-edition souvenirs were designed to create a unique experience, available exclusively at the event. Additional attractions included the Guinness x Sculpture Photo Booth for capturing memorable festival moments, a Food Truck lineup serving curated dishes that perfectly complemented the festive atmosphere, and the Stoutie station, where guests could craft personalized Guinness foam art, making their night even more special.
Building on this momentum, Guinness aims to further engage and connect with Thai consumers beyond St. Patrick's Day celebrations. This includes sports partnerships, such as being an official sponsor of the English Premier League (EPL) and marking history by bringing Lisa - Lalisa Manoban as the first Thai to present medals to referees at an EPL match earlier this year. These initiatives highlight Guinness' role not only as a global beverage brand but also as a cultural icon that fosters meaningful moments and celebrations worldwide. For more updates on upcoming events, follow Guinness Thailand on Instagram: Guinness.th.