Heineken Experience, the fashion-lifestyle brand known for connecting with the upbeat spirit of the new generation, unveils its latest campaign “Afterwork by Heineken Experience,” designed especially for today's office workers. This campaign encourages professionals to leave work on time and embrace a more vibrant, socially refreshed lifestyle. At the heart of the campaign is the “Co-Afterwork Space”, a dynamic social hub set to energize the urban working community held on March 27, 2025, at EM TOWER, EMSPHERE.
With a belief that “the more refreshing your social life, the more rewarding,” Heineken Experience champions the idea of Quality Socializing, placing meaningful connections at the heart of modern lifestyles. This perspective reflects the lifestyle of today's modern professionals, whose effectiveness stems from a healthy work-life balance and meaningful engagement with society and communities after hours. By celebrating the Afterwork Moment, Heineken Experience invites individuals to create memorable, energizing experiences that spark new conversations, connections, and ideas with those around them.
Introducing the “Co-Afterwork Space,” the main highlight of the Afterwork by Heineken Experience campaign that reimagines traditional co-working spaces, transforming them into vibrant community-gathering for evening social experiences. Inspired by the dynamic lifestyle, Heineken Experience curates this one-of-a-kind space to let office workers unwind, connect, and recharge after hours. Positioned as a prototype of the Afterwork Lifestyle & Culture, the Co-Afterwork Space offers more than just a place to relax. Whether you're discovering new connections or sharing unforgettable moments, the space invites everyone to experience evenings in a whole new light.
Co-Afterwork Space by Heineken Experience: 3 Lifestyles, 1 Vibrant Destination This Co-Afterwork Space brings together three curated experiences under one roof: indulgent food and drink (Dine & Drink), immersive Visual Art, and energizing DJ Booth & Music Room, creating a seamless blend of culture, creativity, and connection. To celebrate those who clock out on time, the campaign introduces the “First Card, First Serve” activity. The first 100 guests each day who present their business cards will receive special treats, rewarding punctuality with elevated afterwork moments.
Dive deeper into the true highlight of the Dine & Drink zone, guests are invited to refresh their taste buds with an exclusive food pairing experience curated by Chef Off, a former designer turned culinary creative and owner of the imaginative Chef's Table restaurant, SON by THANA. For this special occasion, Chef Off presents the “Refreshing Set Menu”, a meticulously crafted three-course journey:
- Appetizer: A Bold Refresh — Melon & Grilled Fish Harmony
- Main Course: Slow Perfection, Bold Finish — Braised Pork Cheek in Beer Sauce
- Dessert: A Star Reborn — Leum Kluen & Khanom Khi Nu
For the Visual Art zone, the experience continues with a thought-provoking concept that contrasts two key moments in a professional's day, At Work and Afterwork. Inspired by a familiar part of office life, the humble screen saver is redefined as a modern art form, offering a fresh visual take on the transition from work mode to unwind mode. As a keepsake, office workers attending the event can download the artwork as their screen background, serving as a gentle daily reminder to refresh their vibe and embrace the afterwork lifestyle every day. Last but not least, don't miss the Afterwork Bulletin Board, a creative corner where everyone can type and pin their own afterwork motto to the visual screen wall.
Wrapping up the experience is the DJ Booth & Music Room zone, where Heineken Experience invites everyone to rediscover music through a fresh DJ x Vocal format. Renowned DJs like LONELY GIRLS CLUB will take the stage, blending beats with the soulful vocals of NUMCHA creating a vibrant and immersive soundscape. To make the night even more interactive, guests can take part in the “DJ Back to Back” session—an exclusive closing segment where attendees request their favorite tracks for the DJs to mix live, ending each day at Co-Afterwork Space on a high note.
Throughout the year, office workers can look forward to a series of exciting events from the Afterwork by Heineken Experience campaign, designed to help everyone refresh their vibe and enjoy meaningful moments of Quality Socializing after hours. Stay connected and don't miss out on what's next, follow Heineken Experience TH on Facebook for the latest updates and upcoming activities.