TAP has official launched “Heineken Experience Silver”, a new fashion lifestyle brand, in May 2023 and ready to offer experiences in fashion through lifestyle items such as clothing, apparel, and accessories by connecting the new generation with 'Let it Flow' attitude, alongside two iconic Brand Ambassadors of the new generation, Toy - Thanwa Boonsungnoen (The Toys) and Pyra - Peeralada Sukwat, who inspiring to live their lives by expressing themselves to the fullest.
The limited-edition sneakers is considered as the brand’s first lifestyle item. With only 1 pair in Thailand and 32 worldwide, the sneakers were designed by “Dominic Ciambrone,” a surgeon who established a renowned footwear design studio called “The Shoe Surgeon” in Los Angeles, USA. And this pair of limited edition sneakers was finally delivered to the one-and-only victor of the campaign “The Ads that you can kick” in Thailand.
The second fashion collection in partnership with YUEDPAO introduced an unprecedented Capsule Collection. YUEDPAO's popularity extends across the new generation with Thai premium t-shirts, and together with the iconic brand ambassadors, “The Toys - Pyra,” the collection was artistically crafted to represent the concept of letting life flow.
Takes over FLAREOUT, one of the hippest cafés for the new generation. The café was made over with art pieces and designs to offer an experience in the concept of “Let it Flow,” featuring signature menus from Heineken Experience Silver x FLAREOUT and a showcase of the latest collection in collaboration with FRANK! GARCON, a multi-lifestyle store for fashionistas.
In December 2023, Heineken Experience launched the first pop-up store in Thailand at The Emsphere. Introduce a revolutionary concept with its “Experience The Fresh Heineken Serve,” delivering an experience that enriches every facet of fashion and lifestyle by collaborating with leading Thai brands, including Carnival, FRANK! GARCON, YUEDPAO, and Double Slash // Coffee Space.