Heineken Experience Silver, the fashion lifestyle brand of the era, led by Ms. Pattapanee Ekahitanond, Marketing Director of TAP Trading Company Limited, received marketing communication awards at the Adman Awards & Symposium 2023. The event, hosted by the Advertising Association of Thailand (AAT), recognized outstanding achievements in the marketing and advertising fields. This year, the "The Ads that you can kick" campaign by Heineken Experience Silver triumphed with 4 awards. The honors include a Silver award in the Print & Publishing category, Silver and Bronze awards in the Out-of-Home (OOH) Advertising category, and a Bronze award in the Direct category.
"The Ads that you can kick" is a campaign during the launch of the Heineken Experience Silver brand, introducing a limited-edition sneakers from 32 pairs worldwide. The campaign invited the new generation and sneakerheads to measure their shoe sizes by "kicking the advertisement" on Out-of-Home media, which was strategically placed in key locations around Bangkok. The highlight includes the "Giant Shoebox" situated in front of Samyan Mitrtown, aiming to generate a buzz and encouragement towards the new generation to come and create unforgettable “stepping” moments. Throughout the duration of the campaign, it received overwhelmingly positive responses with the campaign winner announced and prizes delivered in early July.
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