Heineken Experience, the fashion lifestyle brand of this era, proudly unveils its first pop-up store in Thailand at The Emsphere shopping mall, the epitome of destination shopping for lifestyle enthusiasts in the heart of the city. Heineken Experience introduces a revolutionary concept with its “Experience The Fresh Heineken Serve,” delivering an experience that enriches every facet of fashion and lifestyle by collaborating with leading Thai brands, including Carnival, FRANK! GARCON, YUEDPAO, and Double Slash // Coffee Space. Commencing on December 1, 2023, and continuing until May 31, 2024, the pop-up store is located on the 1st floor of The Emsphere shopping mall.
Heineken Experience introduces a burst of freshness with the “Heineken Experience Pop-Up Store,” connecting a new generation to express their individuality in a lifestyle that exceeds expectations!! Venture into a space that radiates freshness - the “Flow Fridge,” where shopping becomes a liberating experience. Explore a showcase of fashion lifestyle items curated from every collection of Heineken Experience. From collaborations with YUEDPAO and FRANK! GARCON, to the latest collection in partnership with the renowned “Carnival” famous lifestyle brand, discover three lifestyle items: a blanket, an air sofa, and a folding chair. Additionally, don't miss the highlights featuring exclusive merchandise from Heineken - truly rare items available only at the Heineken Experience Pop-Up Store.
The Heineken Experience Pop-Up Store takes the experience a notch higher by unveiling the “Café & Bar” zone, a cozy retreat in partnership with the minimalist coffee shop, Double Slash // Coffee Space. This collaboration brings forth a signature menu, “0.0 Black Ginger Exclusive for Heineken Experience,” crafted by Mr. Gornphong Wiwatchaikamol (Vee), the visionary behind the Double Slash brand. This concoction blends carefully selected ingredients to elevate coffee's aroma and distinctive flavor profile. It is a sensory delight designed to refresh and invigorate the new generation of enthusiasts seeking a unique experience to refresh themselves.
The event promises the introduction of one of its standout brand ambassadors, “Toy Thanwa (The Toys),” at the grand opening event along with several new generations of celebrities, namely Nene Pornnappan, Third Lapat, Captain Chonlathorn, and Boy Surat (YourMOOD), who have come together to share in and amplify the unparalleled freshness that defines the Heineken Experience.
Whether you’re a dedicated shopper, a fashion enthusiast, a coffee lovers or a café hopper, make sure not to miss the chance to be part of a fresh and unparalleled experience at the “Heineken Experience Pop-Up Store.” Open every day from 10:00 AM to 10:00 PM. The Pop-Up Store is located on the 1st floor of The Emsphere shopping mall and will be operating until May 31, 2024. Stay tuned for more updates, news, and exciting activities by following Heineken Experience TH on social media platforms and LINE @heinekenexperience.