Heineken Experience is breaking new ground by tapping into the world of emerging artists with its music campaign, "Refresh Your Music," promising a music journey like never before through an innovative concept. Under the theme "Music sounds better when it's shared," the campaign encourages new talents and music enthusiasts to let their creativity flow with their preferred music genres. Participants are invited to remix the song "Let it Flow" by two brand ambassadors, The Toys and Pyra, collaborating with music partner "Cat Radio." The campaign is offering participants the opportunity to own their spotlight with an epic stage through the "Bedroom Studio" platform, a radio show renowned for exploring uprising music sounds. The “Refresh Your Music” campaign will be accepting song submissions from February 23 to March 18, 2024. Winners will earn a spot at the "BEDROOM FEST" alongside many celebrated artists from April 6th to 7th.
“Refresh Your Music” marks the first music campaign of Heineken Experience, using “Let it Flow” as the campaign's anthem, it encourages young individuals passionate about music to compose their own lyrics, melodies, and songs in their own style, showcasing their full music potential and skills.
One of the campaign's highlights is the collaboration between Heineken Experience and Bedroom Studio, sharing the common goal of providing a platform and opportunities for musically talented individuals to have their stage. Combining the brand's notion with Bedroom Studio's belief that most artists often start creating music in their bedrooms, which initially might be unknown, but eventually, these songs become hits and the artists get to perform on larger stages. Bedroom Studio emphasizes opening opportunities for new artists with diverse music styles and serving as a platform for the initial release of many hit songs by various famed artists, such as The Toys, Lipta, and Moving and Cut.
As The Toys, one of Heineken Experience's brand ambassador and a well-known Bedroom Studio alumni, kick off the "Refresh Your Music" campaign, inviting new generations and fans to duet with The Toys in the song "Let it Flow" with @HeinekenExperience_TH on TikTok. Participants stand a chance to win one of 20 exclusive Heineken Experience Hoodies worth over 39,800 Baht. The duet challenge starts today until March 10, 2024.
New artists who are ready to share the stage with Bedroom Studio, The Toys, and many other popular artists are urged to prepare their vocals, instruments, and bandmates to remix the song "Let it Flow," featuring their unique style to become one of the artists with the chance to perform on the "REFRESH STAGE" at BEDROOM FEST. The details and rules for participating in the campaign are as follows:
- Submit a live performance clip of "Let it Flow" in one's own style, along with another live performance clip of one's own song by commenting on Cat Radio's Facebook page under the publicity poster "LET IT FLOW: REFRESH YOUR MUSIC."
- Share and encourage friends to engage with the post for a chance to win the Popular Vote award.
- The committee, led by DJ Wararit, the owner of Bedroom Studio, and The Toys, the owner of the song "Let it Flow," will select a winner.
- Selected bands will perform on the REFRESH STAGE at BEDROOM FEST on April 6 - 7, 2024.
Stay connected with Heineken Experience TH social media platforms, LINE @heinekenexperience., and Cat Radio's Facebook page for more details, campaign results, and many other new and exciting activities!