Heineken Experience, in collaboration with Cat Radio, announced the event "HEINEKEN EXPERIENCE REFRESH YOUR MUSIC presents BEDROOM FEST," featuring seasoned artists “The Toys & Pyra,” announcing new emerging artists who won the "Refresh Your Music" campaign. All winners will perform on the grand stage on April 6 - 7.
The "Refresh Your Music" campaign from Heineken Experience aims to discover new talents to enhance the music scene, emphasizing the concept "Music sounds better when it's shared." Collaborating with Cat Radio, Heineken Experience provided a platform for new artists to showcase their remixes of "Let it Flow" and performed their own songs during live sessions from 23rd February to 18th March. The final 6 winning artists who submitted their songs online to Cat Radio were selected by a panel led by DJ Wararit, owner of Bedroom Studio, and The Toys, the creator of "Let it Flow," with 5 chosen through the judges' decision and 1 via Popular Vote.
The 6 winning artists from the "Refresh Your Music"
campaign are as follows:
ผลการตัดสินโดย Popular Vote
Ms. Pattapanee Ekahitanond, Marketing Director, TAP Trading Company Limited, stated, "Heineken Experience is a fashion and lifestyle brand tailored for the new generation to go with the flow. Besides fashion and lifestyle, music is integral to us as it resonates with everyone's lifestyle, attracting like-minded individuals to come together and enjoy moments. Aligned with the concept 'For a Fresher World,' this year, we aim to reach out to the new generation in the music dimension through the 'Refresh Your Music' campaign, collaborating with partners like Cat Radio to create a platform for music enthusiasts to unleash creativity and bring freshness to the Thai music scene.
We are always seeking for new artists through the Bedroom Studio platform, which is a rising ground for many famous artists. Our brand ambassadors, The Toys and Pyra, are two senior bedroom artists who have also collaborated with Bedroom Studio in the past as well."
Mr. Pongnarin Ulice, Founder of Cat Radio, added, "For over 10 years, the Bedroom Studio radio show, has believed in providing opportunities for numerous artists to create music in their bedrooms. We've ventured into the music industry by allowing emerging artists to submit their works for Cat Radio listeners to enjoy. Today, many prominent bands have collaborated with us, both as seniors and juniors of the Bedroom Studio. Partnering with Heineken Experience in the Refresh Your Music campaign is a great opportunity for the Bedroom Studio community. Not only do we open doors for new generation artists to showcase their talents, but also seniors can reunite with juniors, exchanging musical ideas fully in the 'HEINEKEN EXPERIENCE REFRESH YOUR MUSIC presents BEDROOM FEST,' a festival that unites everyone to explore new sounds and enjoy music together."
In addition to providing a stage for new artists, the "Refresh Your Music" campaign invites music fans and the public to join the music experience with activities such as the "Let it Flow Duet." The TikTok challenge led by The Toys, allow people to showcased their own style through duets in the song "Let it Flow," with over 20 lucky participants receiving Heineken Experience Hoodies worth over 39,800 baht.
Another activity, the "ROAD TO HEINEKEN EXPERIENCE REFRESH YOUR MUSIC presents BEDROOM FEST," invited both senior and junior Bedroom Studio artists to warm up with mini-concerts before the main event. This series of events featured performances by Dept, YourMOOD, HED, SURFF, Flour in the Garden, and TOFU. The final round will feature Moving and Cut alongside Greasy Cafe, as well as junior artists Seki and ROOTS TONE, on March 27th at Heineken Experience Pop-Up Store, The Emsphere, Floor 1.
Experience an enhanced music journey with the "Refresh Your Music" campaign by Heineken Experience and Cat Radio. Catch the final destination of the campaign, which is just the beginning for new artists, at the Refresh Stage in "HEINEKEN EXPERIENCE REFRESH YOUR MUSIC presents BEDROOM FEST" on April 6 - 7 at Voice Space, Vibhavadi Rangsit Road, selling tickets for 600 baht per day through THE CONCERT website and app.
Stay updated with more details and numerous special activities through Heineken Experience TH social media channels and LINE @heinekenexperience., and Cat Radio's Facebook page.