Wrapping up the “Refresh Your Music” campaign, Heineken Experience aims to connect with a younger audience by enhancing the music experience through collaboration with Cat Radio and Bedroom Studio. Together, they've crafted a music campaign that opens opportunities for emerging artists to perform on the “Refresh Stage” alongside renowned artists. This culminated in the “HEINEKEN EXPERIENCE REFRESH YOUR MUSIC presents BEDROOM FEST,” held on April 6-7, at Voice Space, Vibhavadi Rangsit Road.
The “HEINEKEN EXPERIENCE REFRESH YOUR MUSIC presents BEDROOM FEST”, music festival that brings together music communities and fans of both senior and junior Bedroom artists to enjoy and explore a new music experience. Over the course of two days, the festival featured a lineup of iconic artists, totaling 37 bands and over 350 performers. Day one showcased acts from Cocktail, Tilly Bird, Playground, Moving and Cut, and more, while day two featured performances by The Toys and Pyra, brand ambassadors of Heineken Experience, alongside artists such as YourMOOD, Dept, HED, and six new emerging artists from the “Refresh Your Music” campaign, showcasing the potential of new blood in the music industry poised for future success.
To reinforce the “Refresh Your Music” campaign, Heineken Experience hosted a surprise with the “LET IT FLOW BEDROOM REFRESH SHOW,” featuring The Toys and Pyra refreshing their song “Let it Flow” in a way that is even livelier than before. With HED band, representing the northeastern music scene, infusing new music styles with full of fun and excitement, the event became a moment for both senior and junior bedroom artists and attendees to exchange music language, embodying the campaign's concept: “Music sounds better when it's shared,” making the music experience more enjoyable than ever.
Inside the event, besides the Bedroom Market featuring senior and junior bedroom booths, Heineken Experience created vibrant zones and activities as well. Kicking off with “HEINEKEN EXPERIENCE REFRESH YOUR MUSIC” zone, gathering gimmicks and musical experiences in one place. Attendees could enjoy the “REFRESH PHOTO BOOTH” for still and GIF photos, win “REFRESHING MOMENT SPREADER” stickers to personalize their belongings, explore the “REFRESHING PLAYLIST BY CAT” booth for music tests and contemporary sounds, and shop for premium music-themed merchandise at the “HEINEKEN EXPERIENCE MERCHANDISE” station.
At the Main Stage, attendees could relax and enjoy concerts comfortably at the “REFRESHING AMPHITHEATER,” experiencing the most stimulating views and performances from top-notch artists. Besides delivering music experiences, artists also passed on special gifts of “REFRESHING PILLOWS” for attendees to cuddle at home.
Moving to the Refresh Stage, attendees witnessed full-throttle performances by senior and junior bedroom artists, including the highlight of the six finalists from the “Refresh Your Music” campaign, making their debut on the big stage as emerging artists. Heineken Experience introduced these six bands, inviting everyone to follow their refreshing works:
- RAIDISA: A band blending various music genres, consisting of members Ta o M ain vocals/ G uitar), K ( B ass), Dear D rums), and Job ( G uitar). They submitted their work for this campaign to introduce and stage their talents, especially their latest song “MEGANE,” featuring melodic vibes and bright musical styles.
- CHALA DEEN: A new artist from Mindlight Records, blending l ive s ession style Soul and R&B music with pop elements. They invite everyone to listen to their debut song “Chala,” with its easy going rhythm, which is also intertwined with their “Chala Deen”
- 2000: Collaborating between Nont ( V ocals) and Kit ( D rums), accompanied by Benz G uitar), they create Postmodern Alternative Pop works, blending old songs from the 50s to the 80s with modern ones. Check out their latest song “ Oh My Boo ” to experience their unique
- OLDER LAUGH: A new band from Khon Kaen, comprising members B ios V ocals), Sunday G uitar), Organ ( G uitar), O h m ( B ass), and K o k o ( D rums), they strive for musical opportunities at night , focusing on Hip Hop style. Giving t heir single “Maybe ” a listen is a must.
- TANANTANA: A duo consisting of Earth ( V ocals) and Aim ( D rums), two siblings that are passionate about music and ready to fulfill their dreams of performing on the Cat Radio stage, delivering pop indie music inspired from daily life experiences . Enjoy their debut single “Too Much For Me,” a song about heartbreak that still encourages moving forward.
- THE PUMP: A band of five friends, Tong ( V ocals/ G uitar), Bobby ( G uitar), Best ( B ass), H eart K eyboard), and A ( D rums), creating Alternative Rock Poppunk & Emo music which Inspired by “Neck Deep” band from the UK . The Pump recommeded their song “ Secret ””, the single that mention about hiding emotions to avoid affecting current relationships.
After indulging in the music festival “HEINEKEN EXPERIENCE REFRESH YOUR MUSIC presents BEDROOM FEST,” attendees couldn’t miss the “Enjoy Responsibly” booth, with activities and prizes to reduce accidents caused by drinking and driving under the “Set Zero to Drink Driving” campaign of Heineken® 0.0, ensuring everyone gets home safely.
Follow Heineken Experience TH and LINE @HeinekenExperience for more details and many more exciting events to come!