Heineken 0.0, a non-alcoholic malt beverage raises awareness of 'responsible drinking' or 'don't' drink and drive' through the “Set Zero to Drink Driving” campaign at “Gypsy Beach Camp 3” – a motorbike and music festival. At the event, groups of motorbike and music fans indulge in adventuresome lifestyle activities at the awe-inspiring Phala Beach, Rayong. The event features Heineken 0.0, a 0% alcohol alternative beverage that aims to reduce drunk driving accidents.
Gypsy Beach Camp 3, a music and lifestyle beach festival that brings together the love of motorbikes, music, arts, and travel into a single community. Key highlight all-day activity for bikers is the Sand Speedway race for Vintage Bikes and Modern Bikes. While everyone can enjoy the sunset with concerts by Thailand's top artist such as NOI PRU, HUGO, MOCCA GARDEN, TRIX 'O' TREAT and SANIM YOK, as well as an endless list of exciting activities at the Beach Life zone.
In addition to Heineken 0.0, a non-alcoholic malt beverage are served to freshen up the bikers before the race, everyone including bikers and music fans can also capture their special moment at Heineken 0.0 booth with a chance to win a #SetZeroToDrinkDriving Gift Set, which includes some of the most exclusive items for bikers such as a reflective buff for safety night ride and a pair of limited-edition Bluetooth earbuds.
With responsible drinking in mind, we believe that everyone can enjoy themselves to the fullest…Choose Heineken 0.0, a non-alcoholic malt beverage as an alternative drink at your party and join our efforts in “Set Zero to Drink Driving” to reduce drunk drinking accident to zero.