TAP Trading Company Limited launched 'Heineken Experience Silver', a new fashion lifestyle brand, presenting fresh and unique experiences like no other, ready to connect the new generation with fashion trends and lifestyle items through 'Let it Flow' attitude, alongside two iconic Brand Ambassadors of the new generation, Toy - Thanwa Boonsungnoen (The Toys) and Pyra - Peeralada Sukwat, who lit up the official launch event.
Heineken Experience Silver, a new fashion lifestyle brand, was officially launched in Thailand and ready to offer experiences in fashion through lifestyle items such as clothing, apparel, and accessories by connecting the new generation with 'Let it Flow' attitude inspiring them to live their lives by expressing themselves to the fullest.
The “Heineken-Experience-Silver” was held at JustCo, Asia Pacific’s leading premium flexible workspace provider, and attended by those into healthy lifestyles and office workers. The yoga class was led by Ms. Jirawan Sittiso, a certified yoga teacher with over 10 years of experience and covered basic yoga poses such as the Butterfly Pose to open your hip, a donkey pose to open your shoulder, a Warrior Pose to relieve neck and back pain and an exclusive Tree Pose with the addition of Heineken 0.0 integrated into the pose for balance.
Heineken Experience Silver launch event was joined by fashion crowd, trend-setters, new-gen celebrities such as Captain - Chonlathorn, Pat - Chayanit, Junior - Kornwit, Jingjing - Warisara, Orn - Patchanan, Blossom - Chananchida, Macro - Maurer, New - Chayapak, Ying - Ratha, Pae - Arak, Miriam - Sornprommas, Ann - Anchilee, Bob - Varakrit (V.A.C), Krit - Sukawat (KRIT TONE) and many more.
In addition to guests enjoying the “Let it Flow” moments with the Brand Ambassadors, the event was packed with Heineken Experience Silver style experiences; for instance, 'Kicks Statue' - every guest got a unique high-five and took a photo to upload on social media, top electronic music from “DJ Ballistic” and “DJ MARMOSETS”, an exclusive highlight with the limited-edition sneakers showcase from Heineken Experience Silver, available only 1 out of 32 pairs around the world, and the after party where everyone can let it flow.
Throughout this year, everyone will get to see various lifestyle items from Heineken Experience Silver brand, kicking off with the showcase of the world-class masterpiece sneakers from 'Dominic Ciambrone', a famous shoe designer from The Shoes Surgeon, which is the only pair in Thailand out of 32 around the world. Heineken Experience Silver invites everyone to participate in “The Ads you can kick” and get a chance to claim the one-and-only sneakers by showing your creative kick moment. “The Ads you can kick” will be featured in Out-Of-Home media across Bangkok with a surprise drop of “Giant Shoebox” at Samyan Mitrtown to engage with the new generation especially fashionistas and sneakerheads to indulge in this campaign.
Follow and find out more information about Heineken Experience Silver including #คู่เดียวในไทยอยากได้ต้องเหยียบ #HeinekenExperienceSilver campaign details and conditions to win a chance to own the limited-edition sneakers, one of the lifestyle items and the only pair in Thailand via social media platforms Heineken Experience Silver and LINE @heinekenexperience.