Not long after Heineken Experience Silver had launched the first collection with a pair of limited-edition sneakers, the brand came back stronger than ever with a second collection drop. As the generation's foremost lifestyle brand with the fiery ambition to evoke a contemporary spark in the Thai fashion trends, Heineken Experience Silver in partnership with YUEDPAO introduced an unprecedented Capsule Collection. Without a doubt, YUEDPAO's popularity extends across the new generation with Thai premium t-shirts, and together with the iconic brand ambassadors, “The Toys - Pyra,” the collection was artistically crafted to represent the concept of letting life flow. The second drop of Heineken Experience Silver in the “Let it Flow” collection is now available at all 20 YUEDPAO's stores nationwide as well as online platforms.
Heineken Experience Silver x YUEDPAO is a special collaboration between two brands with the same aspiration of producing fashion items with the emphasis on top-notch quality and uniqueness. The up and rising lifestyle fashion brand jointly with the finest t-shirt brand in Thailand of the same persona, cooperatively blend the “Let it Flow” attitude of Heineken Experience Silver with the “Loose fit but not saggy” concept of YUEDPAO— fusing together to produce a distinctive collection, embodying the artistry of The Toys and Pyra while showcasing their creativity, as well as a nod towards the new generation to embrace their own individuality and to just “Let it Flow.”
The launch of the second collection of “Let it Flow” comes with a special surprise in the concept of “Stretch a bit and let it smooth,” a fashion show to “Let it Flow” with the tempo of life in an exclusive runway walk at YUEDPAO's flagship store. Exhibiting fashion items while mix & matching styles to create the ultimate look through the perspective of the new generation, the fashion show paints a vibrant picture by harmonizing the rhythm of the song with the various styles of the models. To further connect with the new era, one of the models to walk the runway includes “Captain Chonlathorn,” an admired celebrity of this generation. The finale ends with a spectacular show from “The Toys” as he recounts his inspirations for his design with Heineken Experience Silver x YUEDPAO, finessing art, creativity, and the attitude of just letting it flow into one.
The Toys x Pyra illustrated flowing with purpose through designs on t-shirts that don't flop As fate has brought The Toys and Pyra to work together, their similar tastes in fashion has turn into a designing concept of “Letting it flow and smoothing it out,” which can be seen through the depiction of all fashion items in the collection of “Let it Flow.” The journey begins with the duo's design of the key element— the collection's logo— incorporating green and silver tones as the key palette of the brand. Dabbling with the Typo Effect of the word Let it Flow, it accentuates the euphony which glides on tunefully with the essence of the 2000s in the Y2K style.
The “Let it Flow” collection comes with 2 styles of oversized t-shirts as well as a hoodie (990 THB). The pieces are characterized by the use of block printing techniques, presenting the elements in different layers and textures to please the senses aesthetically. The collection also offers a tote bag (1,290 THB) in premium canvas, maneuvering the technique of Digital Printing to create beautiful details and designs. To elevate the collection even more, The Toys and Pyra's signatures are featured on all fashion items.
It's add to cart time! Grab yours Heineken Experience Silver x YUEDPAO in the “Let it Flow” collection now at all 20 YUEDPAO's stores across Thailand or shop online at https://yuedpao.com. Don't forget to stay in touch for updates from Heineken Experience Silver through all Heineken Experience Silver's social media platforms and LINE @heinekenexperience.