Heineken Experience Silver, a new fashion lifestyle brand of this era, takes over FLAREOUT, one of the hippest cafés for the new generation. The café was made over with art pieces and designs to offer an experience in the concept of “Let it Flow,” featuring signature menus from Heineken Experience Silver x FLAREOUT and a showcase of the latest collection in collaboration with FRANK! GARCON, a multi-lifestyle store for fashionistas. A new landmark and check-in location for the new generation to express themselves to the fullest. From today until October 31, 2023, at FLAREOUT, located next to the BTS Sanam Pao station.
The Heineken Experience Silver x FLAREOUT project is more than just a café takeover. It opens up a space for the new generation to fully immerse themselves in the "Let it Flow" experience. It seamlessly combines the art and design of flowing lines with the distinctive silver and green tones that represent the brand. Starting from the front of the café and permeating throughout every corner of the venue, it makes you feel like you're visiting an art exhibition.
Another special aspect of this café takeover project is that it marks the first time showcasing the latest collection from a collaboration between Heineken Experience Silver and “FRANK! GARCON”. Designed under the concept “Let it Flow, Let it Glow,” the collection features 13 fashion lifestyle items that feature standout graphic designs, combining the ideas of letting it flow and living creatively. Among the collection are the all-in-one pieces that can be worn in various styles and occasions, such as cargo pants that can transform into shorts with a simple zip, and crop tops that can be worn and flipped into tote bags. Additionally, the use of Reflective Flex screen printing technique adds a dynamic element to the fashion outfit, making it fun and distinctive for the wearers. Moreover, the collection adds a glow to shine brightly during parties. These products are available for purchase starting today onwards at the FRANK! GARCON stores located in Siam Center and Siam Square. And at the FLAREOUT café, until October 31, 2023.
In addition, Heineken Experience Silver x FLAREOUT has also created the “Silver Day and Night” moments, celebrating the uniqueness of the café that combines the brand's concept into three signature menus. These menus include “Silver Bunwich,” a charcoal bun filled with matcha ice cream and topped with cream and cherry; “Sausage Bunwich,” served with smoked sausage stuffed with pizza cheese and french fries; and the ultimate “Black Silver” coffee, inviting café hopper to check in, capture moments, taste these special menu, and share their moments on social media.
Café hopper and fashionistas do not miss! Come and join in on a special experience of let it flow at the Heineken Experience Silver x FLAREOUT café. Shop and own the latest fashion lifestyle items from Heineken Experience Silver x FRANK! GARCON collection at FLAREOUT from today until October 31, 2023. Additionally, you can purchase the Heineken Experience Silver x FRANK! GARCON collection at FRANK! GARCON stores in Siam Center and Siam Square, starting from today onwards. Follow the latest news and updates through all Heineken Experience Silver's social media platforms and LINE @heinekenexperience.